TFG has helped shape images for emerging or new-growth clients, revitalize mature ones and reposition or rescue those with image problems or specific market challenges. For Jackson Hole, for example, our brief was to solve their seasonal swings and to attract a broader base of skiers in the winter. For several Austrian cities, it was to counter the deep downturn in European travel in 1986. For Singapore, to ameliorate its image as a sterile, boring, too modern city in order to attract more vacationers and to lengthen their stay. For California, to reassure travelers that the energy crisis of 2001 was not affecting visitor services, and to help them recover from the downturn in tourism following the tragedy of 9/11. For the South Placer County BID, we worked with them to create a new destination, Placer Valley, complete with logo, slogan, print ads and media outreach.
TFG has created very successful and award-winning programs such as the “California Finds” for California Tourism. To view this and other samples of PR work, please click on any categories to your right.